Beijing Fun

Beijing Fun, located at Dashilar Historic and Cultural Block, Xicheng District, shows the past, present and future of Beijing. lt has not only restored the historical architecture and preserved the ecology of the indigenous people in the community, but also created a cultural and commercial district offering open and immersive experience. Dedicated to building a platform for "international communication" and "cultural exchanges" and a "Chinese lifestyle experience zone", Beijing Fun brings together diverse cultures and experience formats such as fashion shopping, reading experience, movie culture, residential life, joyful childhood, themed dining and art space. At present, there are a great number of brands joining Beijing Fun, such as MUJI HOTEL, PAGEONE Flagship Store, Starbucks-Reserve, CNSC Duty Free, Poly international Cinema, to provide visitors with rich experience and present new night lifestyles in Beijing.

Vivinevo Perfumery

Vivinevo Perfumery, situated in Beijing Fun, is like a huge perfume container that integrates popularization, history, culture and immersive interactive appreciation of perfume. The entire space is divided into multiple zones, such as color zone, raw material zone, taste zone, touch zone, history zone, multimedia interactive zone, master zone, DIY zone, etc, With modern scientific demonstration devices and artistic and delicate perfume, Vivinevo brings visitors a brand-new immersive sensory interactive experience of perfume.

Manchester United -Theatre of Dreams

Manchester United - Theatre of Dreams is the world's first Manchester United football culture experience center under the official license of Manchester United Football Club. The Theatre of Dreams is divided into three floors, with a total area of 3,800 square meters. It applies state-of-the-art technology to present Manchester United Football Club's 100-year incredible history and triumph, and creates an immersive interactive football gaming entertainment with high-tech light and shadow interaction. Covering multiple themes such as sports, restaurant, retail and family entertainment, it has created four major businesses including "Manchester United Experience", "Manchester United Journey", "Manchester United Theatre of Dreams Restaurant" and "Manchester United Theatre of Dreams Exclusive Store". Moreover, it has the largest "Manchester United Official Authorized Store" in mainland China, and a Manchester United themed restaurant to meet every visitor's food and football dreams.