Jiangsu is located in the eastern coastal area of China and the Yangtze River Delta region. It is a major economic, cultural, tourism and open province in China. "Charm of Jiangsu" is the cultural and tourism brand image of Jiangsu, which contains three layers of meaning: “water” is the most abundant tourism resource in Jiangsu. The Grand Canal of China, a World Cultural Heritage, runs through Jiangsu from north to south, together with the Yangtze River, the Huaihe River, Taihu Lake, Hongze Lake and other water bodies, forming a developed water network system. The coexistence of cities and rivers, and the close relationship between people and rivers, have made water the most dynamic symbol of "Charm of Jiangsu". "Charm" represents Jiangsu's profound cultural heritage. As an important birthplace of Chinese civilization, Wu culture, Chu-Han culture, Huai-Yang culture and Jinling culture intermingle and have a long-lasting charm here. Water and charm are interdependent and jointly create the beautiful scenery, delicious food, rich culture and pleasant life of Jiangsu.