To showcase the cultural characteristics, social customs, and unique tourism resources of regions featuring World Cultural Heritage sites in China, and further enhance international communication through cultural exchange and tourism promotion, the Network of International Culturalink Entities, with the special support of the International Cooperation Department of China’s National Radio and Television Administration and the International Tourism Alliance of Silk Road Cities, will host the “Nihao! China” – 2025 World Cultural Heritage Tourism Overseas Promotion Season, in collaboration with the cultural and tourism departments (bureaus) of 10 provinces, autonomous regions, and municipalities including Beijing, Tianjin, Hebei, Jiangsu, Shandong, Henan, Guizhou, Gansu, Ningxia, and Xinjiang, as well as the cultural and tourism authorities of 7 cities including Wuxi, Luoyang, Lhasa, Yan’an, Quanzhou, Xinzhou, and Turpan, along with overseas cultural and tourism institutions. During the promotion season, there will be a series of other activities, including the Global Screening of Themed Videos, Themed Photo Exhibition, Local Cultural and Tourism Resource Showcases, and “Nihao! China” Overseas Promotion Sessions.